(Note: Another good article on...articles! It's a easy, affordable way to find new customers for your own small business -- Nancy)
You've started an internet business, have completed your website and now you need to decide how you are going to advertise your new site.
Among the many ways to advertise is by writing articles. I feel that this is one of the best methods because you can include so much information and resources that you can adapt your articles to any situation. First of all let's take a look at some important reasons for writing articles to promote your site.
1. Generate traffic to your site by including links in your resource box.
2. Use them as an advertising tool, not only with the links but your content. Don't be blatant about it. Writing intelligently about your topic will lead visitors to visit your site to further explore what you have to offer. A visitor who realizes that you are competent in your subject is more likely to become a future customer, if not right away.
3. Correlate your keywords with your topic and your site. Internet browsers are looking for a specific subject. The closer your keywords or phrases match their search requirements, the more likely they are to go to your site. Not only that, the closer the match the higher your site will appear on the search engines results.
4. The importance of your resource box cannot be underestimated. First of all it should have your name, a brief description of your site, a short history of you the author, and any links to which you want them to go.
Many marketers, especially beginners, do not like to write articles as they feel that it takes too much time, they don't feel creative enough and it actually scares them. But consider this: I bet 95% of successful article writers started out feeling that way but with experience they became better and eventually came to like doing it.
Tips to making your article interesting and effective.
1. Use short paragraphs.
2. Employ numbers or bullets which makes it easier to read.
3. Create an attention-getting title by describing your content with short, concise words. Relate them to your keywords if possible. Pique their interest so they will want to read further.
4. Be informative, using facts and figures when they apply and even use real-life situations if it would help clarify your theme.
(a little hint here is to start out by composing an outline which will make it easier to organize what you are writing)
If you still don't want to write your own, especially at the beginning, there are sources online which can help you at a nominal cost such as freelancers. You can find them by entering the term in your browser.
Using public domain articles is another good source as these articles are given to the public and you can claim them as your own. The only difficulty here is that anyone can use them so your competitors may use the same one. Here is a good time to edit them in your own words to make them your own.
I have written mostly about linking your article to your website, but it's also easy to link to your affiliate site if you are promoting someone else's product.
Notice that I haven't mentioned advertising that much but that is really what you are doing with your article and your resource box. The more informative your article and how you present it is actually a means of promoting yourself and your subject.
Nancy Stetson. She uses the programs on her website to show the beginner on the internet how one can begin with no experience and little money. Visit her
at http://www.homebased-opportunities.com/optin.html
Thursday, April 12, 2007
Expanding Your Reputation Through Article Marketing
(NOTE: Johnny writes a great piece on why marketing your business with content works so well. Some really good points here!)
A positive reputation is a priceless asset to any business. The loyalty of a small group of customers is nice, but generally not enough to bolster sales and keep food on the table. As entrepreneurs, we are always looking for new ways to reach a greater number of people.
There are a million ways to get your name out there, some more effective than others. Our modern society offers marketing opportunities through television, radio, telephone, the Internet, and a vast array of print sources such as brochures and magazines. Your budget will likely dictate which of these methods you choose to utilize.
There is one method, however, that any business owner should take advantage of. Regardless of the size or success of the company, article marketing is a fast and cost effective way to legitimately market your company.
How to Get Started
There are three main steps to the article marketing process:
1. Begin by writing a batch of articles surrounding topics that relate to your business.
2. Submit the articles to an article distribution service. (You can attempt to submit them to content sites individually if you have a boat load of time to spend on the project.)
3. Watch as your articles are distributed to hundreds of sites and subsequently published all over the Internet. The best part is that all of these articles will have links back to your website, significantly increasing site traffic and company exposure.
Lots of websites have an insatiable hunger for fresh content. This is why these article distribution services have become so popular. They have formed relationships with many of these content sites who have come to trust them to provide well-written and informative articles.
Branding Through Article Marketing
Article marketing is one of the best ways to get your brand name on the public eye's radar screen. When you provide interesting and engaging articles that pique readers' interests, you are assured that many of these people will check out your company website. The more often people see your brand name, the more it becomes ingrained into their memory.
For instance, if your company produces highly efficient halogen bulbs, you might write a number of articles addressing energy consumption and conservation. Every time a reader sees one of these articles, they also see your brand name. Then, the next time they find themselves face to face with a burnt out light bulb, they will immediately think of your company. It's all about putting a face to your name.
The Article Marketing Difference
Article marketing offers something different than other marketing efforts, which is why it has proven to be so effective in gaining positive exposure for the businesses that use it. Instead of bombarding the consumer with fancy sales jargon, these articles simply give the reader good information.
It's like making an investment in the customer before they invest in you. By offering them something right off the bat, they are more likely to trust that you are interested in something more than just sell! sell! sell! It shows that you want to share your expertise about the industry you represent.
As the saying goes, any publicity is good publicity. In my opinion, it's always best to stick with the good publicity. Article marketing will help you do just that. Instead of turning people off through annoying advertisements, choose a different approach. Dispense a little wisdom up front and you are sure to turn potential customers into loyal customers.
Johnny Albertson is a musician, blogger and writer. You can visit his blog, Beatin The Blues, for more insights and pearls of wisdom. Albertson is a big fan of Article Marketer, an online article distribution service.
http://www.articlemarketer.com
A positive reputation is a priceless asset to any business. The loyalty of a small group of customers is nice, but generally not enough to bolster sales and keep food on the table. As entrepreneurs, we are always looking for new ways to reach a greater number of people.
There are a million ways to get your name out there, some more effective than others. Our modern society offers marketing opportunities through television, radio, telephone, the Internet, and a vast array of print sources such as brochures and magazines. Your budget will likely dictate which of these methods you choose to utilize.
There is one method, however, that any business owner should take advantage of. Regardless of the size or success of the company, article marketing is a fast and cost effective way to legitimately market your company.
How to Get Started
There are three main steps to the article marketing process:
1. Begin by writing a batch of articles surrounding topics that relate to your business.
2. Submit the articles to an article distribution service. (You can attempt to submit them to content sites individually if you have a boat load of time to spend on the project.)
3. Watch as your articles are distributed to hundreds of sites and subsequently published all over the Internet. The best part is that all of these articles will have links back to your website, significantly increasing site traffic and company exposure.
Lots of websites have an insatiable hunger for fresh content. This is why these article distribution services have become so popular. They have formed relationships with many of these content sites who have come to trust them to provide well-written and informative articles.
Branding Through Article Marketing
Article marketing is one of the best ways to get your brand name on the public eye's radar screen. When you provide interesting and engaging articles that pique readers' interests, you are assured that many of these people will check out your company website. The more often people see your brand name, the more it becomes ingrained into their memory.
For instance, if your company produces highly efficient halogen bulbs, you might write a number of articles addressing energy consumption and conservation. Every time a reader sees one of these articles, they also see your brand name. Then, the next time they find themselves face to face with a burnt out light bulb, they will immediately think of your company. It's all about putting a face to your name.
The Article Marketing Difference
Article marketing offers something different than other marketing efforts, which is why it has proven to be so effective in gaining positive exposure for the businesses that use it. Instead of bombarding the consumer with fancy sales jargon, these articles simply give the reader good information.
It's like making an investment in the customer before they invest in you. By offering them something right off the bat, they are more likely to trust that you are interested in something more than just sell! sell! sell! It shows that you want to share your expertise about the industry you represent.
As the saying goes, any publicity is good publicity. In my opinion, it's always best to stick with the good publicity. Article marketing will help you do just that. Instead of turning people off through annoying advertisements, choose a different approach. Dispense a little wisdom up front and you are sure to turn potential customers into loyal customers.
Johnny Albertson is a musician, blogger and writer. You can visit his blog, Beatin The Blues, for more insights and pearls of wisdom. Albertson is a big fan of Article Marketer, an online article distribution service.
http://www.articlemarketer.com
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